Finance for Web Designers

Top Reasons To Make Your Website Mobile-Friendly

Is your website optimized for mobile devices? If not, then your business is losing a lot of potential sales. Studies have shown six out of 10 Internet users are accessing the World Wide Web through their mobile devices like smartphones and tablets.  Additionally, 83 percent of these people online have purchased a product online.

Aside from the potential business that your website can generate from mobile Internet users, there are other reasons why your website should be optimized for mobile devices. These include:

  1. Mobile Users Are More Likely to Buy Than Desktop Computer Users.

There is a difference in buying behavior between an Internet user who likes to surf using a desktop computer than one who accesses the Internet through a mobile device. The latter is more likely to purchase a product than the former, according to a 2011 study by Adobe Digital Marketing Insights. In the said research, Adobe found out that users of tablets like the iPad spend more than 50% more compared to traditional desktop and laptop visitors.

This stressed the need for your website to be optimized for the mobile devices like tablets and smartphones. A responsive website, meaning one that can be viewed seamlessly in any platform, is more likely to get business from mobile device users compared to another website that was designed strictly for desktop computer visitors.

Brand Managment

  1. Enhanced Brand Engagement.

Your business will enjoy better brand engagement once you have your website optimized for mobile browsing. Internet users who like your website after finding it in a mobile device would likely go back to your website using a desktop or laptop computer. But if your website is difficult to navigate using a mobile device, customers would naturally go to a competing website.

The bottom line is that a website should be designed for mobile devices. Mobile-friendly websites get more traffic compared to those that are designed strictly for desktops and laptops. Websites that are mobile-friendly are also likely to get more sales and enjoy better brand engagement from their customers.


Tips to Find the Best Web Design Company in Kitchener, ON

If you’re serious about establishing your business brand online, you need to hire the best web design firm in Kitchener. Otherwise, no one is going to pay any attention to your website no matter what the content is. While content is important, the manner in which it is presented has to be professionally done. It’s the first step to establishing your credibility, so finding the best web design firm is essential. Here are some tips.

web design in kitchener

Primary Considerations

The reason why you’re creating a website is to showcase your products and services, and to promote them. Second, a website is the most effective means available of receiving customer feedback. With those things in mind, you need to look for a web design company that offers innovative design and state of the art technology.

Easy and Straightforward Billing

All good web design firms have a straightforward billing process and accept payment by check and all major credit cards. The more payment options available the better. Second, the design firm should combine hourly billing and flat fees for software installation and design. Remember, it isn’t a good idea to engage a company that uses open billing as it can get difficult.

In short, while you’re looking for a firm that can provide quality design, look at the way they’re going to bill you too.

Look at the Portfolio

A good web design company will be happy to share client testimonials on their website as well as displays and links to their works. Use this opportunity to examine their style and if it fits your needs. Most importantly, it gives you the opportunity to determine if their style suits your target, in this case Kitchener. If a portfolio isn’t available on the website, request for it, although you should ask yourself why their portfolio isn’t available in the first place.

What Technology Does the Firm Use?

The most effective web design firm in Kitchener doesn’t use the most expensive technology. Rather, they’re the ones that use inexpensive but time saving technology. While some firms use proprietary tech, others rely on proven open source technology to create web blogs, company information pages and online shopping components. The company should also be willing to demonstrate their customer interaction software and content management tools.

If you’re not familiar with the technology, it’s best if you do some research so you know what it’s all about. You don’t need to be a techie, but at least learn the basics so you’ll know what you’re getting.

Custom and Flexible Design Options

The best web design firms in Kitchener will provide you with several design options. They can create a website from scratch based on the guidelines that you provide, or work from their stock templates, modifying them to suit your specific needs. If they’re going to design your website based on a template, ask for a copy so you can have it customized according to your specifications.

The trademark of a good web design firm is they can work with you all the way, and they’ll provide updates every step of the way. Apart from realizing your vision, the design firm should provide a unique design that suits the needs of your business and is appropriate for your target audience at Kitchener.

Additional Packages

The majority of web design firms in Kitchener offer more than just design, as they also have additional packages and hosting solutions. These are usually in the form of maintenance packages. Even if you’re just interested in a website, these might prove valuable, so compare the firms’ offerings.

Speaking of maintenance, don’t forget to assess the customer and technical support. It should be available 24/7, and the firm should be responsible for all major updates and upgrades. However, minor patches can be left to you. These days minor updates are virtually automatic so all you need to do is adjust a few settings and the updates will run.

Finally, remember that if you’re looking for the top web firm in Kitchener, they must offer competitive packages. While you definitely have to pay more in some cases, competition among these firms has brought costs down to very manageable levels, so there’s no need to pay more than you’re comfortable with.